MYSTIC BLUE
MYSTIC BLUE
MYSTIC BLUE
MYSTIC BLUE
MYSTIC BLUE
MYSTIC BLUE
MYSTIC BLUE
AMETHYST PURPLE
AMETHYST PURPLE
AMETHYST PURPLE
AMETHYST PURPLE
AMETHYST PURPLE
ARCTIC WHITE
ARCTIC WHITE
AMETHYST PURPLE
AMETHYST PURPLE
ARCTIC WHITE
ARCTIC WHITE
ARCTIC WHITE
MIDNIGHT BLACK
MIDNIGHT BLACK
ARCTIC WHITE
ARCTIC WHITE
MIDNIGHT BLACK
MIDNIGHT BLACK
MIDNIGHT BLACK
MIDNIGHT BLACK
MIDNIGHT BLACK
ROSE PINK
ROSE PINK
ROSE PINK
ROSE PINK
ROSE PINK
ROSE PINK
ROSE PINK
MYSTIC BLUE
MYSTIC BLUE
MYSTIC BLUE
MYSTIC BLUE
MYSTIC BLUE
MYSTIC BLUE
MYSTIC BLUE
AMETHYST PURPLE
AMETHYST PURPLE
AMETHYST PURPLE
AMETHYST PURPLE
AMETHYST PURPLE
ARCTIC WHITE
ARCTIC WHITE
AMETHYST PURPLE
AMETHYST PURPLE
ARCTIC WHITE
ARCTIC WHITE
ARCTIC WHITE
MIDNIGHT BLACK
MIDNIGHT BLACK
ARCTIC WHITE
ARCTIC WHITE
MIDNIGHT BLACK
MIDNIGHT BLACK
MIDNIGHT BLACK
MIDNIGHT BLACK
MIDNIGHT BLACK
ROSE PINK
ROSE PINK
ROSE PINK
ROSE PINK
ROSE PINK
ROSE PINK
ROSE PINK
4.9
Rated 4.9 out of 5 stars
188 Reviews

ARU Starter Kit

4.9
Rated 4.9 out of 5 stars
188 Reviews

Meet the ARU, an advanced sonic toothbrush designed to protect enamel and gums from damage or irritation without sacrificing a professional-grade clean.

$79.99
Color
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DENTIST RECOMMENDED
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2-MINUTE AUTO SMART TIMER
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EXTRA-SOFT BRISTLES
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45+ DAYS OF BATTERY LIFE
View Details

what’s included?

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  • Wireless Charging Base
  • Travel Handle Protector
  • Magnetic Mirror Mount 
  • Rechargeable Sonic Toothbrush
  • Patented Brush Head
  • Travel Case
  • USB Wall Charger with Cable & Power Adapter
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EFFECTIVELY CLEANS BRACES

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LIFTS STAINS + YELLOWING

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REDUCES BAD BREATH 

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SAFE FOR SENSITIVITY

...but don’t just take our word for it.

Ava S. 

VERIFIED BUYER

My new favorite toothbrush!

This has to be the best toothbrush that I have ever used with respect to general brushing and cleaning. I don't envision myself returning to my old toothbrush anytime soon, or maybe ever.

Jennifer H. 

VERIFIED BUYER

I can’t believe I didn't try this sooner?!

Even though it’s a sonic toothbrush, it’s gentle enough that I don’t feel any discomfort from brushing and my gums have stopped bleeding completely, too. 

Emmalee S. 

VERIFIED BUYER

What an upgrade!

Even with my sensitive gums, there’s no discomfort. No more gum bleeding. Goodbye, old manual toothbrush—I’ve found my new sidekick! 🦷✨

us vs. them

ARU is the complete package—see for yourself how we stack up against competitors. 

*When compared to an ADA-approved manual toothbrush, brushing twice daily for two minutes in a period of 28 days* 

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manual toothbrush
electric toothbrush
safe for sensitive teeth & gums
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15X plaque removal
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all accessories included
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complete solution
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Add to cart

*When compared to an ADA-approved manual toothbrush, brushing twice daily for two minutes in a period of 28 days* 

What Our Customers Say

as seen in

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FAQs

98%would recommend these products
4.9
Rated 4.9 out of 5 stars
Based on 188 reviews
Total 5 star reviews: 171 Total 4 star reviews: 14 Total 3 star reviews: 3 Total 2 star reviews: 0 Total 1 star reviews: 0
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188 reviews
  • RL
    Rebecca L.
    Verified Buyer
    Reviewing
    ARU Starter Kit
    I recommend this product
    Rated 5 out of 5 stars
    Apr 14, 2025
    Love this Toothbrush!

    I've been using electric sonic toothbrushes for years now and this is by far the best one I've used. Love all the settings you can choose from and the brush bristles are wonderful. This brush seems to get my teeth the cleanest of all the sonic toothbrushes I've used. Plus, the price point is really good too.

    I've never carried my sonic brushes on trips because I felt I could make do with a standard toothbrush but this little gem is definitely going along because I don't want to miss out on using it.

  • KB
    Kerrie B.
    Verified Buyer
    Reviewing
    ARU Starter Kit
    I recommend this product
    Rated 5 out of 5 stars
    Apr 10, 2025
    AMAZING!

    Best toothbrush I have ever had.

    It works great for me, whitening and gum health have definitely improved.

  • MK
    Miranda K.
    Verified Buyer
    Reviewing
    ARU Starter Kit
    I recommend this product
    Rated 4 out of 5 stars
    Apr 10, 2025
    Great toothbrush

    I have sensitive teeth so the first few uses were difficult to handle. But I stuck with it and my sensitivities have diminished by a significant amount. I find that the bristles are soft enough to not be abrasive but sturdy enough to clean my teeth thoroughly. I give 4 stars because the sound the toothbrush makes is loud. However, I'm sure it's not avoidable since it's a sonic brush and it echoes against my teeth.

  • N
    Nicole
    Reviewing
    ARU Starter Kit
    I recommend this product
    Rated 5 out of 5 stars
    Mar 27, 2025
    5 Stars

    Absolutely LOVING this electric toothbrush! I love how soft the bristles are, which are great for my sensitive teeth/gums, without sacrificing the clean feeling. The only complaint I have is when I switch modes. I turn the power on, then when I click again to change the setting, it shuts the power off all together. I basically have to hit the power twice before it’ll let me toggle between modes. But overall, I love it. I really needed a new electric toothbrush, and this one seemed like a great one to try for the price!

  • M
    Michelle
    Reviewing
    ARU Starter Kit
    I recommend this product
    Rated 5 out of 5 stars
    Mar 17, 2025
    5 Stars

    My teeth feel very clean. The toothbrush is very sleek looking and has a nice color. I like that it doesn't take up a lot of space on the counter even on the charger.