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icon-cr.png__PID:07493fd2-cc6b-4acc-bd9b-ec3d69d362b0

Find Your Color

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blue.png__PID:b2f8bb7d-d731-4cd9-9889-6d2de2c0a322
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MYSTIC BLUE
MYSTIC BLUE
ARCTIC WHITE
ARCTIC WHITE
ROSE PINK
ROSE PINK
AMETHYST PURPLE
AMETHYST PURPLE
MIDNIGHT BLACK
MIDNIGHT BLACK
MYSTIC BLUE
MYSTIC BLUE
ARCTIC WHITE
ARCTIC WHITE
ROSE PINK
ROSE PINK
AMETHYST PURPLE
AMETHYST PURPLE
MIDNIGHT BLACK
MIDNIGHT BLACK

ARU Starter Kit

Color
$79.99
4.9
Rated 4.9 out of 5 stars
166 Reviews
Arctic White
Amethyst Purple
Midnight Black
Rose Pink
Mystic Blue
Mystic Blue
Mystic Blue
Mystic Blue
Mystic Blue
Midnight Black
Midnight Black
Midnight Black
Midnight Black
Arctic White
Brush Head Refills
Arctic White
Arctic White
Amethyst Purple
Amethyst Purple
Amethyst Purple
Amethyst Purple
Rose Pink
Rose Pink
Rose Pink
Rose Pink
Arctic White
Amethyst Purple
Midnight Black
Rose Pink
Mystic Blue
Mystic Blue
Mystic Blue
Mystic Blue
Mystic Blue
Midnight Black
Midnight Black
Midnight Black
Midnight Black
Arctic White
Brush Head Refills
Arctic White
Arctic White
Amethyst Purple
Amethyst Purple
Amethyst Purple
Amethyst Purple
Rose Pink
Rose Pink
Rose Pink
Rose Pink

Brush Head Refills

Color
$12.00
4.9
Rated 4.9 out of 5 stars
7 Reviews
Mystic Blue
Mystic Blue
Mystic Blue
Mystic Blue
Mystic Blue
Arctic White
Arctic White
Arctic White
Arctic White
Arctic White
Midnight Black
Midnight Black
Midnight Black
Midnight Black
Midnight Black
Rose Pink
Rose Pink
Rose Pink
Rose Pink
Rose Pink
Amethyst Purple
Amethyst Purple
Amethyst Purple
Amethyst Purple
Amethyst Purple
Mystic Blue
Mystic Blue
Mystic Blue
Mystic Blue
Mystic Blue
Arctic White
Arctic White
Arctic White
Arctic White
Arctic White
Midnight Black
Midnight Black
Midnight Black
Midnight Black
Midnight Black
Rose Pink
Rose Pink
Rose Pink
Rose Pink
Rose Pink
Amethyst Purple
Amethyst Purple
Amethyst Purple
Amethyst Purple
Amethyst Purple

Subscription Activation

Color
$8.00
4.9
Rated 4.9 out of 5 stars
7 Reviews

CLINICALLY TESTED

Professional-Grade Clean

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CLINICALLY TESTED

Professional-Grade Clean

We’re ready to say goodbye to toothbrushes that do more harm than good and hello to a better, gentler way to brush. ARU's patented technology delivers 9x better plaque removal than manual toothbrushes in just one use— and we look better on your counter, too. If you ask us, it’s a no-brainer.  

WHY ARU IS DIFFERENT
  • 20x slimmer
    bristles
  • Hexagonal pattern for efficient clean
  • Tapered tips for
    tight spaces
  • Reduces bleeding & sensitivity 
SHOP starter kitsLEARN MORE

*When compared to an ADA-approved manual toothbrush, brushing twice daily for two minutes in a period of 28 days* 

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ADA ACCEPTED

Developed to remove 100% more hard-to-reach plaque. Trusted by the American Dental Association.*

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noun-clean-6207165.png__PID:466b9433-e284-4620-b155-5593953fef26

REMOVES 100%
MORE PLAQUE

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REDUCES BLEEDING
& SENSITIVITY

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PROTECTS TOOTH
ENAMEL

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METAL-FREE
BRUSH HEAD

HELPS PREVENT
CAVITIES

noun-vibration-1433667-40152B.png__PID:b1555593-953f-4f26-a16c-f44342cb0a89

40,000 VIBRATIONS
PER MINUTE

SHOP BRUSH HEADSLEARN MORE
HR407384.jpg__PID:76e3f901-d01c-48c2-87b5-a6d32d619736
users.jpg__PID:5593953f-ef26-416c-b443-42cb0a89ff7a

Feel the difference... no, seriously

Feel the difference...
no, seriously

users.jpg__PID:5593953f-ef26-416c-b443-42cb0a89ff7a
46%
saw improvement of overall gum health*
74%
saw a reduction in bleeding while brushing*
140%
improvement of plaque removal in hard-to-reach places*

*BASED ON ON CONSUMER STUDY

Are you ready to make the switch?

Hard on Germs, Gentle on You

It’s time to cut the $h*t. ARU's patented technology provides a gentle, effective clean that helps to whiten teeth while reducing bleeding and plaque. 

Sonic Rechargeable Toothbrush

ARU is an advanced sonic toothbrush designed to protect enamel and gums from damage or irritation without sacrificing a professional-grade clean.

Color
$79.99

View Product

gentle-img.png__PID:d0a6213d-7136-4c99-ad3d-e400a16a371e

ARU Starter Kit

Meet the ARU, an advanced sonic toothbrush designed to protect enamel and gums from damage or irritation without sacrificing a professional-grade clean.

Color
$79.99
4.9
Rated 4.9 out of 5 stars
166 Reviews
View Details
MYSTIC BLUE
MYSTIC BLUE
ARCTIC WHITE
ARCTIC WHITE
ROSE PINK
ROSE PINK
AMETHYST PURPLE
AMETHYST PURPLE
MIDNIGHT BLACK
MIDNIGHT BLACK
MYSTIC BLUE
MYSTIC BLUE
ARCTIC WHITE
ARCTIC WHITE
ROSE PINK
ROSE PINK
AMETHYST PURPLE
AMETHYST PURPLE
MIDNIGHT BLACK
MIDNIGHT BLACK
MYSTIC BLUE
MYSTIC BLUE
ARCTIC WHITE
ARCTIC WHITE
ROSE PINK
ROSE PINK
AMETHYST PURPLE
AMETHYST PURPLE
MIDNIGHT BLACK
MIDNIGHT BLACK
MYSTIC BLUE
MYSTIC BLUE
ARCTIC WHITE
ARCTIC WHITE
ROSE PINK
ROSE PINK
AMETHYST PURPLE
AMETHYST PURPLE
MIDNIGHT BLACK
MIDNIGHT BLACK

ARU Starter Kit

Meet the ARU, an advanced sonic toothbrush designed to protect enamel and gums from damage or irritation without sacrificing a professional-grade clean.

Color
$79.99
4.9
Rated 4.9 out of 5 stars
166 Reviews
View Details
gentle-mob-img.png__PID:12d11fe9-c828-43b6-b540-782dce8a8dc3

Sonic Rechargeable Toothbrush

ARU is an advanced sonic toothbrush designed to protect enamel and gums from damage or irritation without sacrificing a professional-grade clean.

$79.99

View Product

Us vs. Them

ARU is the complete package—see for yourself how we stack up against competitors.

logo
Manual Toothbrush
Electric Toothbrush
Safe for sensitive teeth & gums*
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15x better plaque removal*
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All accessories included
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Complete solution
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explore the starter kit

*When compared to an ADA-approved manual toothbrush, brushing twice daily for two minutes in a period of 28 days* 

What Our Customers Say

Designed by ARU, for you.

If these apply to you, or you’re just looking for a better oral care routine, we’re pretty confident that we’re the right fit. Think of us like your match made in dental heaven.

Cavities

Gum Disease

Braces Wearers

Bad Breath

Yellowing + Stains

Tooth + Gum Sensitivity

Designed by ARU, for you.

If these apply to you, or you’re just looking for a better oral care routine, we’re pretty confident that we’re the right fit. Think of us like your match made in dental heaven.

Cavities

Gum Disease

Braces Wearers

Bad Breath

Yellowing + Stains

Sensitivity

frequently asked questions

*When compared to an ADA-approved manual toothbrush, brushing twice daily for two minutes in a period of 28 days*