A Special Offer Just for You

Starter Set $99.99
Free shipping
Rated 4.9 out of 5 stars
148 Reviews

Everything you need for a healthier smile:

  • Soft, non-abrasive bristles that clean better than leading competitors
  • 3 cleaning modes + 3 intensity modes for a customizable routine
  • ...
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A new way to clean

20x Slimmer Bristles that gently clean while reducing gum bleeding by 74%*

Our patent-pending bristles are inspired by honey- comb to deliver the most efficient clean possible while still protecting your gum line. Each bristle is tapered for extra versatility in hard-to-reach places.

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Brush Modes

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    Brightens teeth by removing surface stains.

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    Deep Clean

    Gently stimulates and massages your gums.

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    For your everyday cleaning.

The scoop on brush heads

Dentists recommend replacing your brush head a minimum every 90 days. Why?

  • Bacteria

    After 3 months, harmful bacteria buildup begins and can increase the risk for cavities, gum disease, and bad breath.

  • Reduced effectiveness

    After extended use, the bristles become less effective at cleaning plaque and debris from your teeth.

  • Increased irritation

    Bristles become less soft over time and can become abrasive on the gum line, causing irritation and bleeding.

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Most people replace their brush every 8+ months. Don't be like most people.

ARU makes it easier than ever to keep track of your refill schedule. Receive reminders every 90 days directly on the brush handle and receive new brush heads automatically with our subscription program.

Signs it’s time to replace your brush head

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  • Frayed bristles

    If your bristles are frayed, you're already overdue for a change. Frayed bristles don't clean as effectively and cause irritation along the gumline.

  • Cross-contamination

    Cross-contamination: toothbrushes kept in the same holder create a breeding ground for bacteria... yuck.

  • Under the weather

    If you've been recently sick, swap your brush head to reduce the risk of being exposed again.