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Starter Set $99.99
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ARU: Gentle Sonic Brilliance for Your Smile

  • Patent Pending Ultra Soft ARU bristles that are unlike anything you have felt before
  • The bristles are soft and non-abrasive but they clean better than any brush you have used before
  • 3 modes. each with 3 intensity levels. giving vou unto 9 combinations to find the pertect sonic vibration that fits vour needs
  • 2 min smart timers with 30 second quadrant change reminders
  • 90 day reminder light to remind you when its time to replace you brush head
  • Ultra compact, induction charging base that doesn't take up too much room on your counter top
  • Upto 40,000 vibrations per minute

A Better Way to Clean

  • Custom Settings

    Choose from 3 cleaning modes and 3 intensities to best fit your needs.

  • Unique Shape

    Inspired by beehives, our patent-pending bristle design delivers a more effective clean.

  • Gentle & Non-Abrasive

    With 12x slimmer bristles, we’re the industry’s first non-abrasive sonic toothbrush.

  • Complete Set

    A charging set, mirror mount, and travel kit make this an all-in-one kit.

Hard bristles mean a better clean, right? Wrong.

Firmer bristles combined with the strength of electric toothbrushes can lead to gum recession. While
this may not seem like much, gum recession can lead to gum disease, cavities, and sensitivity issues.

That’s where we come in.

Meet the ARU, an advanced sonic toothbrush designed to protect enamel and gums from damage or
irritation without sacrificing a professional-grade clean. Inspired by the efficiency of a beehive, the ARU
brush head features a patent-pending hexagonal design perfect for cleaning in between teeth, around
grooves, and hard to reach places

A new way to clean

Don’t be fooled by the soft finish—with flexible bristles 12x slimmer than regular bristles, ARU combats
plaque quickly and efficiently without damaging your gums. With a built-in timer, three cleaning modes and a four-week battery life, the ARU is an oral health game changer. Don’t take our word for it
though—feel the ARU difference.

Bacterial buildup

Over time, toothbrush bristles can accumulate bacteria from your mouth, along with food particles and saliva. Using the same toothbrush head for an extended period can lead to the growth of harmful bacteria on the bristles, which may contribute to oral health issues.

Reduced effectiveness

As the bristles on a toothbrush head wear down, they become less effective at removing plaque and debris from your teeth and gums. Worn-out bristles can lead to inadequate cleaning, potentially increasing the risk of cavities, gum disease, and bad breath.

Frayed bristles

An old toothbrush head may develop frayed or splayed bristles, which can be harsh on your gums and enamel. Using a toothbrush with damaged bristles can lead to gum irritation and enamel erosion.


If multiple family members share a toothbrush holder or the toothbrushes come into contact with each other, cross-contamination can occur. Regularly replacing toothbrush heads helps reduce the risk of cross-contamination between family members.

Optimal performance

A fresh toothbrush head ensures that you achieve the best performance and results during brushing. It allows the bristles to effectively reach all surfaces of your teeth and provide a thorough cleaning.

Dental professional recommendation

Dental professionals recommend changing toothbrush heads every 90 days as part of maintaining good oral hygiene. Regularly replacing toothbrush heads is an important part of a proper dental care routine.