HERE'S THE SCOOP ON
Replacing Brush Heads Regularly
We recommend changing your brush head every 3 months, and your dentist does, too. Spoiler alert: it's not a marketing tactic. We've put together the top four reasons for regularly replacing your brush heads.
Bacteria Build-Up
Over time, your toothbrush head becomes a breeding ground for bacteria which can increase the risk for cavities, gum disease, and bad breath. No thanks.
Irritated Gums
Bristles become less soft over time, which can lead to gum irritation. It’s kind of like using a razor— you’re more likely to hurt yourself with a dull razor than a new one.
Less Effective Clean
As bristles wear down with use, your toothbrush becomes less effective at removing plaque. Plaque build-up creates tartar, which turns into an unpleasant trip to the dentist.
Catch a Cold
If you're feeling under the weather, you should replace your brush head afterwords to prevent reinfecting yourself.
Bacteria Buildup
Over time, your toothbrush head becomes a breeding ground for bacteria.
Less Effective Clean
As bristles wear down with use, your toothbrush becomes less effective at removing plaque.
Gum Inflammation
Worn-out brush heads can be abrasive and harsh on your gums, causing irritation and discomfort.
Catch a Cold
As bristles wear down with use, your toothbrush becomes less effective at removing plaque.
CLINICALLY TESTED
Better-for-You Bristles
CLINICALLY TESTED
Better-for-You Bristles
ARU bristles are tapered to gently clean in the tightest spaces along your gum line. Other bristles are squared, which means rough edges that can cause bleeding and gum recession with long-term use.
WHY ARU IS DIFFERENT
- 20x slimmer
bristles - Hexagonal pattern for efficient clean
- Tapered tips for tight spaces
- Metal-free
bristle core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
Metal-Free Core
ANCHORLESS TECHNOLOGY
Metal-Free Brush Heads (and why it matters)
Most people don’t know that standard toothbrushes contain metal underneath the bristles. Why does that matter? We’re so glad you asked. Over time, the metal corrodes and can release harmful toxins that you can ingest when you brush.
LEARN MORE
74%
reduction in gum irritation & bleeding*
“This is my first electric toothbrush and I now know what I’ve been missing!”
-Travis P.
What Our Customers Say
Are you ready to make the switch?
Frequently Asked Questions
When compared to an ADA-approved manual toothbrush, brushing twice daily for two minutes in a period of 28 days*
In an independent study conducted with 140 particpants in a period of 35 days**
- JJenniferReviewingSubscription ActivationI recommend this productRated 5 out of 5 starsFeb 18, 20255 Stars
This is the best tooth brush ever! It cleans SO well! So soft and dense. My gums are so happy. Buy it! Subscribe to this one. You won’t be disappointed!
- RRachaelReviewingSubscription ActivationI recommend this productRated 5 out of 5 starsFeb 7, 20255 Stars
This is exactly what I was looking for and it's gorgeous. My teeth feel cleaner and look whiter. (was using a regular toothbrush before)
- MMaryReviewingBrush Head RefillsI recommend this productRated 5 out of 5 starsFeb 6, 20255 Stars
Love this toothbrush
- BBrynaReviewingSubscription ActivationI recommend this productRated 5 out of 5 starsJan 17, 20255 Stars
Super soft bristles and I appreciate the color change to identify when it’s time to put a new brush head on!
- EOErin O.Verified BuyerReviewingSubscription ActivationI recommend this productRated 5 out of 5 starsNov 4, 2024Love this Toothbrush!
I have very sensitive gums, this toothbrush is soft and does a great job cleaning my teeth and is so soft on the gums.
ARUNov 4, 2024We're thrilled our toothbrush is giving your smile the gentle care it deserves. Thanks for sharing!