hard on germs, gentle on you

Say hello to ARU, the ADA Accepted, non-abrasive sonic toothbrush
Use code ADA25 and save 25% on your first order of ARU

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Hard bristles mean a deeper clean, right? Wrong.

ARU is an advanced sonic toothbrush designed to protect enamel and gums from damage or irritation without sacrificing a professional-grade clean. With bristles that are 20x slimmer than competitors, advanced technology, and luxurious accessories, the ARU is an oral health game changer.

20x slimmer bristles

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Powerful motor

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induction charging

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mirror mount

Expertly Designed
Clinically Tested

15x

More plaque removal than a manual toothbrush

ARU
100%
Manual Toothbrush
7%

74%

Reduction in gum bleeding while gently cleans your teeth*

ARU
100%
Manual Toothbrush
26%

100%

Better plaque removal in hard-to-reach places*

ARU
100%
Manual Toothbrush
50%

*When compared to an ADA- approved manual toothbrush, brushing twice daily for two minutes in a period of 28 days*

30-DAY MONEY BACK

FREE SHIPPING IN US

30-DAY MONEY BACK

FREE SHIPPING IN US

Made for anywhere

Classy charging base, soft touch travel case, and a fully water-proof handle. ARU is made to allow you to use it anywhere, any time.

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In the shower

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at home

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on the move

ARU vs Competitors

See how ARU compares to the boring blue competitors

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Sonic Technology

Replaceable head

ultra soft bristles

intensity customization

ada approved

Wireless charging base

travel friendly pouch

magnetic mirror mount

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Sonic Technology

Replaceable head

ultra soft bristles

intensity customization

ada approved

Wireless charging base

travel friendly pouch

magnetic mirror mount

"100% recommend the ARU toothbrush if you feel like normal electric toothbrushes don't offer you that same feel as your regular manual toothbrush."

- Brendyn P

"Very good electric toothbrush. Nice design good job cleaning my teeth. Works as well as Sonicare"

- Richard M

"I really like this toothbrush. I have used different sonicare and OralB electric toothbrushes and this feels the best. Soft, gentle bristles and teeth feel very clean afterwards."

- Matt M

"I won’t be going back to using my old toothbrush."

- Chona N

"I used electronic toothbrushes like sonicare before, but this one is the only one gentle yet effective enough for me to continue using."

- Kathryn T

Based on 151 reviews
90%
(136)
8%
(12)
1%
(2)
1%
(1)
0%
(0)
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ARU Starter Kit
Ricardo Gutierrez
30 Day Review

I was a bit skeptical at first because the brush was so soft. I thought it would not be abrasive enough to really clean my teeth, but after having it for a month I can report it does a great job.

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ARU Starter Kit
Anonymous
7 day challenge

I like the toothbrush a lot, it leaves my mouth feeling very clean. The battery life is also really good! The only thing I would say is the brush head feels small. I’m not sure if it’s because I’m used to the manual toothbrush I had before this but I seems small to me.

7 Day Challenge

Since using this toothbrush my teeth have definitely felt cleaner. The bristles are soft but effective. The only reason I gave 4 stars is because of the slick design of the handle, the brush has slipped out of my hand when using it. Maybe some grip or groves to keep it more secure in your hand would help. Also, the power button is easy to accidentally press when using it because its flush to the rest of the handle making it hard to feel for.

1st Electric Toothbrush

This is my first time ever owning an electric toothbrush and to my surprise it's been my favorite toothbrush ever since I made the switch. At first I was super ticklish when using my Aru, but that went away a few days after using it. After using this toothbrush my mouth always feels so fresh and clean. My hygienist has also seen a difference with my teeth since using this toothbrush! I would definitely recommend!

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ARU Starter Kit
Angelica Riso
Will never use a different tooth brush again

This toothbrush was gifted to me by a friend and I’m a die hard hard bristle person so I was nervous about using a soft bristle brush but wow I will literally never go back to a normal tooth brush again. Every single time I use it, my teeth feel truly so smooth and clean. I have Invisalign and they removed some of my attachments recently and there was no staining around the old attachments and I attribute that fully to Aru. I really love that there is a timer to let me know when to switch sides of my mouth too, helping me spend the full 2 minutes to brush my teeth. Cannot recommend this toothbrush enough you really won’t be disappointed!

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ARU Starter Kit
Alfonso Herrera-Flores
This Thing Works!

I've really enjoyed the crazy soft bristles! It's really helped my gums stay feeling fresh longer throughout my day. Pair it with a tongue scraper, some kind of floss or water floss, & you got the ultimate morning ritual.

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ARU Starter Kit
Alicia Regalado-Morales
7 Day Challenge - Alicia Morales

Me gustó mucho, por mi primer cepillo electronic, ayuda asegura que mi dientes estén muy limpios. Gracias for el producto.

Very good!

J
ARU Starter Kit
Joselyn Arlene Perez
7 Day Challenge - Joselyn Arlene Perez

Good electric toothbrush, variety of colors, and amazing battery. I’ve been using for over 2 months and I do see a change on the appearance of my teeth, timer helps by assuring I am brush for the correct amount of time.

aru starter kit rose pink

look - I choose the rose pink and looks nice but the power cord is black(???) that should also be rose pink!!!
performance -bristles are soft and it does not cut my gums. With other toothbrush my gums have cuts when using toothpaste other than sensodyne but with ARU I can use any toothpaste and no gum irritation. With the slimmer head, it is easy for me to reach behind my wisdom teeth.
battery life - Went out of town and I didn't have to bring the charger. Have not tested if battery indicator works.
travel case - bad design for the brush head holder. You need to insert the brush head from the tip instead of from the base, without the cover otherwise it will not go thru.

Great service

Signed up for automatic refills and received my first replacement in just 2-3 days. Outstanding! Highly recommended the refills, its easy to forget to replace the brush head on your own. No more guesswork. Thanks.

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ARU Starter Kit
Cheryl Wheat
ARU

I like this product a lot. It is easy to use. The bristles are not too hard; very comfortable. I get a thorough cleaning. Teeth feel clean and refreshed. I will continue to purchase this product in the future. Thank you.

7 Day Challenge - Junior

First electric toothbrush. Cleans teeth great. Was not a fan of the pretty small brush head.

First Time

This is my first electric toothbrush and I now know what I’ve been missing. The fresh feeling after using this product exceeds any normal toothbrush I’ve ever used, especially around the gums.

New to electric toothbrushes

I've never owned or used an electric toothbrush before. That said, I love this thing. It has a way of making my teeth feel cleaner and the process quicker. The various settings are really nice for the way that I brush. It took a while to get used to turning it off before taking it out my mouth because the tooth paste flies everywhere haha Overall a really great item.

Love it!

My first electric toothbrush. Takes a few days to get used to (it actually"tickles" a bit) but my teeth are noticeably cleaner. Absolutely love it.

It's a good toothbrush

I have used the ARU toothbrush both before and after having braces. Using the toothbrush while having braces was not the best experience because bristles are too soft to get the cleaning you need done. The bristles wore out too quickly against the metal, and I had a hard time getting my teeth clean. I also thought the toothbrush didn't clean all the grime off my teeth. After having gotten my braces off and trying the toothbrush for a second time, I've had a better experience with the toothbrush. I do like how gentle it is on the gums and the design of the toothbrush. When I first used it, I was disappointed because I felt like it still wasn't getting my teeth clean. I realized I had the toothbrush on the lowest setting, so I amped it up. Using a higher power has made a world of difference. So, yeah, it's a good toothbrush.

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ARU Starter Kit
Armando Zendejas
7 day challenge -armando

Amazing toothbrush highly recommend best toothbrush I’ve used and has a perfect timer on it as well the color is nice and easy to charge .

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ARU Starter Kit
Armando Zendejas
7 day challenge -armando Z

Really good toothbrush 10/10

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ARU Starter Kit
Richard Moss DDS
Excellent toothbrush

Very good electric toothbrush. Nice design good job cleaning my teeth
Works as well as Sonicare

Great toothbrush!

I really like this toothbrush. I have used different sonicare and OralB electric toothbrushes and this feels the best. Soft, gentle bristles and teeth feel very clean afterwards.

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ARU Starter Kit
Jason Borroel
Exceeded all expectations

I was given this toothbrush as part of a 7 day trial, but this does not skew my review of this toothbrush - I am being honest about my experience. For context, I have been using this toothbrush on the "whitening" mode with the softest vibration setting.
I was honestly quite skeptical of this toothbrush at first, and I thought with such a steep price I'd be disappointed in how it would perform. Those doubts almost immediately vanished. I've never gotten such consistently great results out of a toothbrush! I've recently had my teeth cleaned at the dentist, and the cleaning I get from this toothbrush comes pretty close to how I felt when I left the dentist's chair. This brush provides such a gentle clean that I am absolutely certain that neither my teeth nor my gums are being hurt by it. Even with great technique on a manual toothbrush (I previously used the Colgate Gum Health Extra Soft), my Colgate brush pales in comparison to the ARU.
I'm a big fan of the ease of use (sonic toothbrushes are very easy to get used to), the timer on the brush, and the way the bristles feel. While the bristles are gentle on my mouth, I'm still able to feel where I have and haven't cleaned. Comparing these bristles to those of a big-brand toothbrush marketed as "ultra soft," the ARU's bristles still blow it out of the water.
I can't recommend this toothbrush enough. This is a stellar toothbrush kit if you have the wherewithal to spend on it.

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ARU Starter Kit
Keira Souvanthong
Better than my old toothbrush

I like the Aru toothbrush more than my old one. I feel like it cleaned my teeth a lot more and using the different modes definitely made a difference. When i used my old one, my teeth didn’t look as clean as they would when I use the Aru one, and i also didn’t like the way my teeth felt after using my old one. My old one also felt very harsh for some reason.

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ARU Starter Kit
Omar Elfiky
Omar's ARU Review

I recently purchased the ARU sonic toothbrush, and I must say it has exceeded my expectations in many ways. The innovative design, coupled with its advanced features, truly sets it apart from my previous manual toothbrush.

Firstly, the ARU's brush head design effectively reaches between my teeth and into hard-to-reach areas, providing a thorough clean that my old manual toothbrush couldn't match. The built-in timer and three cleaning modes are valuable additions, ensuring I spend the recommended time brushing and allowing me to customize my routine based on my oral health needs. The four-week battery life is very convenient. The inclusion of a travel case and mirror mount is a thoughtful touch, enhancing the overall convenience of the ARU toothbrush. The waterproof handle adds an extra layer of durability, and I appreciate the attention to detail in ensuring the longevity of the product. In comparison to my old toothbrush, the ARU stands out not only in terms of performance but also in the overall oral care experience it provides. The difference in cleanliness and the noticeable improvement in gum health make it worth the investment.

What I like:
-Innovative hexagonal brush head design for thorough cleaning.
-Slim and gentle bristles combat plaque effectively.
-Built-in timer and three cleaning modes for a personalized routine.
-Impressive four-week battery life.
-Travel case and mirror mount for added convenience.

What I don't like:
Honestly, there's very little to dislike about the ARU toothbrush. If I had to nitpick, the soft finish might not appeal to everyone, but it's a minor consideration given its overall effectiveness.

Overall, very happy and satisfied with my purchase !
Omar Elfiky

I have always been a fan of electric toothbrushes as I have felt they clean your gums for efficiently than regular toothbrushes. However, I haven’t found the perfect electric toothbrush that gives you a powerful dentist-like cleaning while staying gentle on my sensitive gums. That is until I tried the ARU toothbrush. This toothbrush is phenomenal! I haven’t had a toothbrush clean this good in ages. It’s gentle but incredibly effective. The three different settings allow me to choose which clean is best for me in that moment. When I’ve had a garlic heavy meal, the second setting is best. When I just want a general minty fresh feeling, the first is perfect. 

My only issue with this toothbrush is that the brush head itself does not lock in place. I tend to brush for the full 2 minutes and sometimes after a minute and a half, the brush head slips off from the water or just general brushing movement. 

Other than this, this product is excellent and I would highly recommend to anyone who wants the best clean of their life. 

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ARU Starter Kit
Raiya Crosson
slay

This toothbrush is definitely a game changer! It leaves my teeth feeling super clean, and even though I wasn't a fan at first, it just takes a second to get used to. However, the only downside I found is that it's a bit tricky to brush my tongue effectively. I'd suggest using a separate tongue scrubber for that extra clean feeling. On the bright side, I love how everything, from the toothbrush, case, charger, and mount, all match perfectly. It gives off a cohesive and stylish vibe. Oh, and the plastic cover for the brush part is a nice touch too! But my favorite feature has to be the timer. It really helps me ensure that I'm giving my teeth the best cleaning they deserve. Overall, this toothbrush gets a thumbs up from me! This is my old toothbrush compared to my new one.

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