what is it? 

Hydrogen peroxide (H2O2) is a liquid compound composed of hydrogen and oxygen. It's a strong oxiding agent and is often used as a disinfectant, antiseptic, and bleaching agent.

what does it do?

Hydrogen peroxide is used as a bleaching agent in toothpaste. It's able to lift both surface and deeper stains that are not able to be removed by other cleaning agents.

what is it? 

You know her, you love her. It’s water, baby.

what does it do?

It functions as a solvent, which means that it helps to dissolve and mix all of the active ingredients together into a paste. It also helps it to spread evenly in your mouth when you’re brushing.

what is it? 

Sodium Benzoate is a crystalline powder produced by combining benzoic acid (a food preservative) and sodium hydroxide (a base that neutralizes acids and is water-soluble).

what does it do?

It acts as a preservative to extend the lifespan of your toothpaste. It also has antimicrobial properties to prevent fungal and bacterial growth in the product. (Imagine brushing with that? Yuck.)

what is it? 

Sorbitol is a type of sugar alcohol that is found naturally in fruits like apples, pears, and peaches, but can also be commercially produced from glucose. The latter sorbitol is often used as a sugar-free, zero-calorie sweetener as well as a hydrator in cosmetic products.

what does it do?

Sorbitol plays two roles in toothpaste. The first and most obvious is its role as a sweetener (you don’t want unflavored toothpaste, trust us). It also acts as a humectant. If you don’t know what that is, and we don’t blame you, it means that it keeps the toothpaste formula moist and texture smooth.

what is it? 

Sodium saccharin is a salt of saccharin, an artificial sweetener. It’s commonly used as a food additive and is a zero-calorie sweetener.

what does it do?

It works with sorbitol and mint flavoring to create a sweet, minty finish in your mouth.

what is it? 

Also known as silicon dioxide, it's a naturally occurring substance and is one of the most common compounds in the Earth’s crust. It has a wide variety of uses ranging from building materials to food and cosmetic additives.

what does it do?

Silica contributes to the smooth texture of the toothpaste and helps to gently scrape away plaque and surface stains.

what is it? 

The mint flavor is created with a blend of natural oils that come from eucalyptus, spearmint, and mentha piperita (peppermint).

what does it do?

These oils not only enhance the flavor of the toothpaste, but they give you that minty-fresh breath finish, too.

what is it? 

Sodium Carboxymethyl Cellulose, or CMC, is a natural polymer derived from cellulose. It’s water-soluble and is often used in its sodium form.

what does it do?

CMC is a thickening agent that helps to bind and stabilize the toothpaste formula.